Summit Notebook

Exclusive outtakes from industry leaders

from MediaFile:

NASCAR chief wants more emotional drivers

Can you drive really fast around tight corners? Do you lose your temper and burst into tears when other drivers cut in front of you?  If you answered yes to both questions, NASCAR might want to hear from you.

The motor racing sport could do with more exciting, emotive personalities, NASCAR Chief Executive Brian France told reporters at the Reuters Media Summit in New York.

France said some drivers might feel restricted by their sponsor contracts and not want to show too much emotion when they step out of their cars -- even after a major incident like a crash.

"What we need to do more with our athletes is to bring out their emotions because one of the things [that's] a drawback is we're so sponsor-dependent and [the drivers] represent all these companies, their merchandise sales are based on doing the right thing," France said.