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Estee Lauder is doing its best to ensure its customers’ skin routines are not falling victim to the recession.
The makeup and skin care maker is offering more products at its cheapest prices, and having its sales people pitch the value of its merchandise to the customers that visit its makeup counters in department stores.
For instance, its top-selling Clinique three-step skin care regimen (Cleanse. Exfoliate. Moisturize.) costs about $40.
The company is making sure that customers who at buy the regime know it lasts three months.