Summit Notebook

from MediaFile:

Twitter’s Costolo: not quite footloose and fancy free

You'd think fast-racing Twitter would keep one eye firmly fixed on the rearview and side mirrors.

With the Internet landscape littered with also-rans -- from pets.com to AskJeeves.com to a Facebook-steamrolled MySpace -- you'd imagine the one thing overnight Internet microblogging phenomenon Twitter would fear the most would be to get displaced by an up-and-comer with the same alarming speed.

Not so. Chief Operating Officer Dick Costolo insists no one at the company he has worked at for less than a year worries about two theoretical guys in a garage dreaming up the next social networking sensation.

"That's a fun question. The way I think about that is the only thing to prevent us from being successful is us," said the co-founder and CEO of FeedBurner, a digital content syndication platform that was acquired by Google in the summer of 2007. "This stuff that's out of my control -- I've got no hair and I'm too stressed out as is," said the bespectacled, balding executive who joined Twitter in September.

"We all kind of make it our job to understand what the landscape looks like but we make it a point to reinforce to each other that we're the people that are going to make Twitter successful, not the success or failure of the competition."

That's not to say Costolo and his company are luxuriating in a carefree existence. With more than $100 million raised from the likes of T. Rowe Price, Benchmark Capital and other investment names -- granting the four-year old firm an eye-popping $1 billion valuation -- tons of hype and the attendant hopes, Costolo is well aware of the need to meet some of those lofty expectations.

"We've got things to prove before we get there," admitted Costolo, an amateur stage performer. "I constantly, constantly, constantly worry about what we need to do to be a self-sustaining business."

Facebook’s Zuckerberg talks MySpace, Twitter

Facebook co-founder and CEO Mark Zuckerberg spoke to the Reuters Global Technology Summit on Tuesday and while he wouldn’t touch TechCrunch’s report about financing and valuation, he did opine about a few of Facebook’s Web peers:

On the difference between Facebook and MySpace:

I think MySpace defines themselves as more of a media company and a media portal. A way to see the different content that is going on, or a way for a News Corp parent company to spread content through the network. Facebook has always been more focused on helping people build out their identity, helping people maintain their relationships and communicate really efficiently. We have talked about ourselves as a technology company a lot as opposed to a media company.

On the difference between Facebook and Twitter:

We respect Twitter and we think they are a great company. I think Twitter’s focus different is markedly different from Facebook’s. They are not really at all about a user’s identity. They are more about real time communication. People are sharing more and more information…and on a more frequent basis. If you extend that out then there is a good amount of information that is being shared in real time. That’s where a service like Twitter comes in, and that’s why that’s also one piece of what we want to do. If your friend does something important…there is no reason why you don’t want that update immediately. Real time is clearly one of the growing trends but i don’t think it’s the whole picture.

Photo: Reuters

from MediaFile:

Dial M For MySpace mobile advertising

MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven't figured out to dial into it.

Speaking at the Reuters Media Summit, DeWolfe outlined MySpace's mobile efforts, such as its Blackberry application. He said the company was targeting more download applications for mobile devices. He said he saw big opportunities in the mobile-based advertising sector once there's some standardization.

We think the future of mobile is more advertising based. But the marketplace on the advertiser side has not quite caught up to the inventory out there... It's relatively undeveloped, but we think it's a market that will grow.

He said countries like Japan were ahead of the curve in mobile advertising, but that it will take the U.S. a couple of years to catch up.

We're generating revenues right now on the mobile side from advertising and will generate more next year. ... It's a function of whether the agencies and brands coming up with standardized ad units and are making investments to do that.

So far there's been enough inventory on the MySpace side, but not enough advertisers with creatives that have wanted to jump in or a critical mass of Web sites that they've wanted to reach. But we'll see more demand and its a function of educating the marketplace.