To our surprise, News Corp President and Chief Operating Officer Chase Carey, whose studio released the highest grossing movie of all time in 3D, hesitated when asked about the future of that technology.
Rupert Murdoch may have a sprawling empire and may be one the media industry’s last moguls but sometimes a small trust-owned outfit can show the big guys how it’s done. And what does that say about the future? Read for yourself.
“The Guardian has been a fanastic innovator online, absolutely amazing innovator,” said David Levin, Chief Executive of United Business Media UBM at the Reuters Media Summit.”The big debate is how does Rupert Murdoch’s approach, saying I’m going to try and come off the search engines play, contrast with what the Guardian may or may not do. The Guardian is at the other end of the spectrum.
So, you got people who are webcentric and those who say well, ooh, I don’t like that web thing, I will somehow go off line…they’re toast.”
Rupert Murdoch take heed.
We and the rest of the media world that covered News Corp and Rupert Murdoch’s acquisition of Dow Jones & Co had no shortage of reporters at The Wall Street Journal telling us how bad life was going to get. Among the complaints was the paper’s increasing focus on politics and non-business news. Wasn’t this “diluting the brand” as they say in mediaspeak?