The journalists and staff who work at The Daily Beast don’t look at life like you other sad-sack scribes out there who are watching your job market wash out to sea with the ebb tide. In fact, they are happy in a particularly mollusk-like way.
Rupert Murdoch may have a sprawling empire and may be one the media industry’s last moguls but sometimes a small trust-owned outfit can show the big guys how it’s done. And what does that say about the future? Read for yourself.
“The Guardian has been a fanastic innovator online, absolutely amazing innovator,” said David Levin, Chief Executive of United Business Media UBM at the Reuters Media Summit.”The big debate is how does Rupert Murdoch’s approach, saying I’m going to try and come off the search engines play, contrast with what the Guardian may or may not do. The Guardian is at the other end of the spectrum.
So, you got people who are webcentric and those who say well, ooh, I don’t like that web thing, I will somehow go off line…they’re toast.”
Rupert Murdoch take heed.
The global paper industry has struggled for more than six years to claw its way out of a slump, as soft demand and overcapacity have kept prices down, leading to poor earnings, production curtailments and layoffs.
We and the rest of the media world that covered News Corp and Rupert Murdoch’s acquisition of Dow Jones & Co had no shortage of reporters at The Wall Street Journal telling us how bad life was going to get. Among the complaints was the paper’s increasing focus on politics and non-business news. Wasn’t this “diluting the brand” as they say in mediaspeak?