Exclusive outtakes from industry leaders
Sir Martin Sorrell, CEO of WPP Group Plc, was interviewed as part of the Reuters Global Technology, Media and Telecoms Summit held this week around the globe. He talked to Reuters reporter Kate Holton in London, with groups of reporters calling in from Paris and New York to ask questions. Here are extended excerpts from a longer interview:
SOFTER 2009; REBOUND IN 2010
Reuters: How is the U.S. advertising market holding up in light of the credit crunch and housing crisis?
Sir Martin: I would just say that I think we continue to be surprised by the relative strength of the US in the first four months of the year, I guess.
Reuters: Previously said you see a stronger 2010 but concerns in 2009. Are you still happy with that characterization?
Hulu CEO Jason Kilar stopped by the Reuters Global Technology, Media and Telecoms Summit to discuss the future of online video advertising and why giving users what they want trumps having it stolen.
Lambasted by blogs and analysts as a has-been even before it launched, the online video joint venture of News Corp and NBC Universal first full month as a publicly available company will probably change some minds. Its monthly usage in April beat every major U.S. television network including those of its founders. More details below: