Summit Notebook

Exclusive outtakes from industry leaders

THQ CEO: No need to buy social gaming share

Photo

Internet social networks like Facebook are the new frontier for video game makers.

But not all companies see a need to buy their way in, as Electronic Arts did with its $275 million purchase of Playfish last month (the deal could be worth as much as $400 million if the company meets certain future financial milestones).

Brian Farrell, the CEO of game maker THQ, believes the barriers to entry to social gaming are low enough that his company doesn’t need to buy a company to get a foothold in the market.

“In our view what they [EA] got was they got a user base, and then we can debate for the next several hours about is that worth $275, $400 million,” he said at the Reuters Media Summit.

  •