Summit Notebook
Exclusive outtakes from industry leaders
Watch out school kids, big brother will soon be watching you
By Paul Sandle
Sit back a minute and think back to your school days — doing homework on the bus, skipping double physics on a Friday afternoon…nice, huh? Well, no more if Pearson prevails.
The reluctant student skulking at the back of the class, copying homework at the last minute or taking a day off, like Ferris Bueller, could find school a lot tougher if his college starts using the publisher’s latest education products.
Pearson, number one among educational publishers, which already complements its textbooks with online learning and testing tools, has developed applications to monitor attendance, punctuality and every other aspect of a student’s school record.
“There’s quite scary technology that we’ve got: scary for the student but great for the parent,” Chief Financial Officer Robin Freestone said at Reuters Media Summit in London. 
