Big splashy action movies from the U.S. usually play well abroad. It should come then as no surprise that World Wrestling Entertainment, known for hulky dudes and toned ladies who act out soap opera scenarios both in and out of the ring, manages to find fans well beyond these borders.
Media executives love to go on about their love of the Apple's iPad. But the tablet isn't suited for everything. Walt Disney's Anne Sweeney relayed her recent experience catching up on an ABC TV show using the popular tablet.
The news divisions at the big networks have been in a world of hurt lately as advertisers seek out younger consumers and viewers. This has lead to big cutbacks in staffing and resources over the years as the networks strive to keep profit margins from deteroirating even further.
Intel, Sony and Google are expected to unveil on Thursday a “smart TV”: an Internet-ready, super content machine that — if the hype is to be believed — will let viewers watch Celebrity Apprentice, tweet, and respond to emails at the same time. On Wednesday, Intel’s sales and marketing chief — while keeping his cards close to the vest — couldn’t resist a little plug for the general concept of Internet TVs.
Most young people today cannot, and in many ways they could not care less. Even more, they probably think that it is just as odd that we “old folks” don’t understand their ability juggle multiple devices and inputs. Therein lies a critical challenge for broadcasters using old media models to reach younger audiences, Mark Greenberg, president of cable channel EPIX said speaking at the Reuters Global Media Summit.
When I went to college in 1991, I begged my parents to buy me a small television for my dorm room (They wouldn’t let me work during my first year of college, so I had no money). How things have changed in 18 years!