Exclusive outtakes from industry leaders
Big splashy action movies from the U.S. usually play well abroad. It should come then as no surprise that World Wrestling Entertainment, known for hulky dudes and toned ladies who act out soap opera scenarios both in and out of the ring, manages to find fans well beyond these borders.
So, naturally, international expansion is something on the mind of Donna Goldsmith, the chief operating officer of WWE, who ticked off countries including Russia, India and Brazil where it’s seeking to introduce characters like Sheamus, Triple H and John Cena.
As a way to illustrate the global appeal of wrestling, Goldsmith relayed how talent is perceived in China, a country where WWE is available in 90 million households.
The worst thing that could happen in wrestling-vile, according to Goldsmith during Reuters Global Media Summit, is stone cold silence. Thus she knew things were going well for WWE when wrestlers showed up in Shanghai and the audience yelled “You suck!”
Media executives love to go on about their love of the Apple's iPad. But the tablet isn't suited for everything. Walt Disney's Anne Sweeney relayed her recent experience catching up on an ABC TV show using the popular tablet.
Sweeney missed the season finale Grey's Anatomy and, while traveling, decided to watch the show in her hotel room. The episode was particularly gory -- several characters were picked off by a aggrieved man who held the hospital at gunpoint.
The news divisions at the big networks have been in a world of hurt lately as advertisers seek out younger consumers and viewers. This has lead to big cutbacks in staffing and resources over the years as the networks strive to keep profit margins from deteroirating even further.
ABC is certainly no expectation and has experienced managment upheaval when ABC News president David Westin announced in September his departure partly due to the financial situation and the pressure to increase profit margins.
Intel, Sony and Google are expected to unveil on Thursday a “smart TV”: an Internet-ready, super content machine that — if the hype is to be believed — will let viewers watch Celebrity Apprentice, tweet, and respond to emails at the same time. On Wednesday, Intel’s sales and marketing chief — while keeping his cards close to the vest — couldn’t resist a little plug for the general concept of Internet TVs.
“The smart TV category is going to take off. It just makes all the sense in the world,” Thomas Kilroy told the Reuters Global Technology Summit. “Why would you want to compromise when you’ve got a nice big screen, you’re watching TV and you want to access information and keep that program on instead of bringing in another device. ”
Most young people today cannot, and in many ways they could not care less. Even more, they probably think that it is just as odd that we “old folks” don’t understand their ability juggle multiple devices and inputs. Therein lies a critical challenge for broadcasters using old media models to reach younger audiences, Mark Greenberg, president of cable channel EPIX said speaking at the Reuters Global Media Summit.
When I went to college in 1991, I begged my parents to buy me a small television for my dorm room (They wouldn’t let me work during my first year of college, so I had no money). How things have changed in 18 years!
I learned how much they changed at the first day of the Reuters Global Media Summit. Anne Sweeney, president of the Disney/ABC Television Group, was talking to us about how quickly the Internet and mobile technology are changing the way that we look at news and entertainment. That led to her divertimento into campus life: