Summit Notebook

Exclusive outtakes from industry leaders

Zynga CEO: Half of social web users will be social gamers

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Don’t ask Zynga’s Mark Pincus how much money his company is making.

The founder of the hot social gaming company, which is operating at a more than $200 million yearly run rate according to sources familiar with the matter, said sharing such information would contribute to the kind of hype that would be bad for the nascent industry.

“I just hope that we can all partner to try to get the story out in a balanced way, so that the media doesn’t necessarily have to go back and forth, ‘This is the next great coming,’ and hyping it, and then two or three months later, ‘Oh they didn’t deliver on these very high expectations that we’ve all put out there,’” Pincus said in a conversation with reporters at the Reuters Media Summit.

He noted that Zynga, whose games include FarmVille and Mafia Wars, has been profitable for eight quarters and sees no reason to raise capital in a public stock offering anytime soon.

Pincus did sketch a rosy picture for the broader social games and virtual goods business.

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