LOS ANGELES, Feb 14 (Reuters) – For a recent TV commercial,
H&R Block’s advertising agency passed on using actors and
instead chose Riley Holmes, who works at the tax preparer’s
Chicago office, to pitch the company’s free “second look
service” that claims it can find new deductions from prior
“People bring in old tax returns and I’m like, ‘Who did
this to you?'” says Holmes in the 30-second TV commercial.
LOS ANGELES (Reuters) – There were no “wardrobe malfunctions” but stars at the 55th Grammy Awards were not covering up either, despite being asked to dress “appropriately.”
Presenter Jennifer Lopez, wearing a black off-the-shoulder Anthony Vaccarello gown slit up her thigh on one side, joked about her attire.
LOS ANGELES (Reuters) – Bruce Springsteen was honored as MusiCares Person of the Year on Friday at a star-studded pre-Grammys event where some of the biggest names in music like Sting, Alabama Shakes and Neil Young paid homage to “The Boss.”
The annual event, now in its 23rd year, celebrates a star’s musical achievements and philanthropic work, and is hosted by Grammy organizers to kick off the weekend of the awards show.
LOS ANGELES (Reuters) – Walt Disney Co (DIS.N: Quote, Profile, Research) beat estimates in quarterly adjusted earnings on Tuesday and said it expects the next few quarters to be better on a stronger lineup of films and growing attendance at its theme parks.
The results, which come despite the rising costs of acquiring programming for its ESPN sports juggernaut and included its interactive unit swinging back to profit, helped lift shares in the media giant 1.7 percent in after-hours trading.
LOS ANGELES (Reuters) – Walt Disney Co adjusted earnings on Tuesday beat analysts’ estimates despite rising costs of acquiring sports programming for its ESPN sports juggernaut.
Shares of the media giant rose 1.7 percent in after-hours trading. Before the announcement, Disney closed up 39 cents at $54.29 on the New York Stock Exchange.
LOS ANGELES (Reuters) – Media giant Walt Disney Co posted lower earnings on Tuesday, due in part to the rising costs of acquiring TV sports rights for its ESPN division.
Net income fell 6 percent to $1.38 billion from $1.46 billion. Net income per share fell 4 percent to 77 cents a share from 80 cents a share for the company’s fiscal first quarter.
LOS ANGELES, Feb 5 (Reuters) – Media giant Walt Disney Co
posted lower earnings on Tuesday, due in part to the
rising costs of acquiring TV sports rights for its ESPN
Net income fell 6 percent to $1.38 billion from $1.46
billion. Net income per share fell 4 percent to 77 cents a share
from 80 cents a share for the company’s fiscal first quarter.
Feb 3 (Reuters) – Chrysler’s Jeep ad featuring a patriotic
salute to U.S. troops and narration by Oprah Winfrey, an Oreo ad
asking viewers to vote cookie or creme, and a scantily clad male
Calvin Klein model were among standout commercials during a
Super Bowl that suffered a half-hour partial blackout delay on
Ads by Budweiser and PepsiCo’s Doritos were
less engaging, according to advertising experts, in the game
that is annually the largest showcase for U.S. consumers with
more than 100 million viewers.
Feb 1 (Reuters) – Provocative commercials for this year’s
Super Bowl broadcast have scored points before the opening
kickoff, with eyeball-fetching teasers nearly as important to
advertisers as the longer spots for the actual game.
Even the prospect of bad publicity has not tempered the
promotions. Coca-Cola and Volkswagen entries
generated complaints about racial stereotyping. A teaser for
Mercedes-Benz showcasing a supermodel’s body has
already drawn the ire of some media watchdogs.
LOS ANGELES, Jan 31 (Reuters) – Coca-Cola Co held what it called a “productive conversation” with an Arab-American group that labeled the firm’s Super Bowl ad racist, but will not change the commercial featuring an Arab walking through a desert with a camel.
“We did express regret that the ad had been misunderstood,” Coca-Cola spokeswoman Lauren Thompson said in an email. “We are very concerned by these allegations and in no way is our ad meant to be derogatory to any group.”