New Romney ad counters ‘flip-flopper’ label

December 7, 2011

In case you missed it, Mitt Romney grew a bit testy when Fox News’ Bret Baier pressed him with questions about his about-faces on issues like abortion, climate change and immigration in an interview last week.

Now a new ad out from his campaign looks to counter the ‘flip-flopper’ label Romney has grown so tired of talking about. The ad, released online today and due to air in Iowa and New Hampshire this week, features images of Romney as a young man with his family while Romney gives a voice-over:

 I think people understand that I’m a man of steadiness and constancy. I don’t think you’re going to find somebody who has more of those attributes than I do.

I’ve been married to the same woman for 25 – excuse me, I’ll get in trouble – for 42 years. I’ve been in the same church my entire life. I worked at one company, Bain, for 25 years. And I left that to go off and help save the Olympic Games


The use of old family photos of Romney and his brood is a useful counter to YouTube clips of a younger Romney firmly espousing positions he’s since renounced. And the reference to his marriage is of course a veiled dig at the twice-divorced Newt Gingrich.

Romney’s inconstancy continues to be his biggest liability, with nearly half of likely Republican caucus and primary voters in Iowa and New Hampshire agreeing that Romney is “a flip-flopper” or “will do or say anything to win,” according to a Bloomberg poll taken last month.

A new strategy memo from pro-Obama SuperPAC Priorities USA indicates Romney hasn’t seen the last of these attacks. “In all 15 states polled twice by Public Policy Polling, Romney is less popular than he was earlier this year,” according to the memo:

Those numbers should defy logic: By conventional political metrics, the sixth year of Mitt Romney’s presidential campaign has been virtually flawless.

He’s faced no new scandals, no recent damaging gaffes, no problems raising money, no problems with his campaign operation, no difficult political environment, and no unsafe policy proposals.

Looks like the cause of Mitt Romney’s drop in popularity is… Mitt Romney himself. 


Here’s Romney’s new ad, via

Photo credit:




One comment

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What WAS the message in Romeny’s ad? What is it with all these ads, Gingrich, Perry, all of them saying the same crap about “I believe in America and I won’t apologize for America and join me in creating a new America and like you I bless America and vote for me so we can continue to work at making America strong.”
What the HELL are you gonna DO exactly? “Oh, uh, that, I don’t know.”
In Ron Paul’s ad, he says “Bring the troops home, secure our borders, cut 1 trillion in spending in the first year and shut down 5 depts.”
THAT’S a message. Agree or disagree but THAT’S a message.
The Romney ad is just inconsequential doubletalk with some nice flowery music playing the background.

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