Hard to believe there’s room for TV programs in Florida

January 31, 2012

For those voters in Florida who have felt overwhelmed by political advertisements this primary season — you have been.

By January 25, Republican White House hopeful Mitt Romney and his supporters had aired almost 13,000 advertisements on broadcast television in the state, compared with only about 200 spots from Romney’s main rival, Newt Gingrich, and outside groups supporting his presidential aspirations, according to data from Kantar Media/CMAG with analysis by the Wesleyan University media project.

And that was six days before Florida holds its primary on Tuesday.

With the blizzard of ads, Romney has seen his place in the polls leap upward in Florida. He went from trailing Gingrich by 5-9 percent in polls of the state taken a week ago, to leading by an average of 12.5 percent. A week ago, Gingrich was fresh off his upset victory in on Jan. 21 in South Carolina, where he defeated Romney by 12 percentage points.

“One reason we’ve seen the Florida polls shift in Romney’s favor over the past few days, when the national polls have not, is that his mesage has dominated the paid airwaves in the Sunshine State,”  Travis Ridout, association professor at Washington State University and director of the Wesleyan Media project, said in a statement.

In national polls compiled by RealClearPolitics, Gingrich holds a slim 2.5 percent lead over Romney.

The Democratic National Committee, which has been attacking Romney as a big spender, helpfully distributed the link with the Wesleyan research, adding the comment: “With this kind of disparity, it’d be hard to lose…”

Photo Credit: REUTERS/Brian Snyder

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