Tales from the Trail

Pro-Gingrich Super PAC hits Romney in new ad

February 28, 2012

Winning Our Future, the Super PAC supporting Republican presidential hopeful Newt Gingrich, is back at it again — animated advertising, that is.

The Super PAC has been on something of a TV hiatus since Gingrich’s stunning South Carolina win in late January, in part because it appeared to be running out of money. The group has been almost exclusively funded by Las Vegas Casino magnate Sheldon Adelson, who we now know wrote a new “substantial” check to the group a few days ago.

The money is in part funding three new ads, one of which brings back the cartoon rendering of Romney and Obama we met in the Super PAC’s first animated creation in January.

In this new minute-long ad called “Next…” Romney is shown shifting uncomfortably in a chair in an empty waiting room, queued up to get the Republican nomination from the establishment. He holds ticket number 28, while the DMV-style digital readout screen says, “Now serving 027.”

Romney then grows increasingly restless as a pundit on TV says that Republicans are fed up with the establishment picking candidates and implies that Romney is not a true conservative. Cue in an upbeat electric guitar jingle and a narrator saying, “As America rises up and speaks, Romney’s plans go out the window” – and Romney’s ticket gets swept up by a gust of wind and flies away through an open window.

The ad is now airing in Georgia, Gingrich’s home state, and is part of a new TV ad buy from Winning Our Future. Two other new spots, one a shorter version of the other, feature Gingrich supporters explaining why their candidate is a better choice than Romney.

The ads will run in four of the ten “Super Tuesday” states that vote on March 6: Georgia, Tennessee, Oklahoma and Ohio. They will also air in Kansas, which votes on March 10, and Alabama and Mississippi, which vote on March 13.

The Super PAC also continues to run anti-establishment radio ads they created earlier this month and began airing nationwide during conservative radio shows.

Watch:

Source: WinningOurFuture/YouTube

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/