New Obama ads highlight auto bailout, claim moderate recovery

May 11, 2012

President Obama’s re-election campaign on Thursday released three television ads — two focusing on the auto bailout and a third noting moderate economic improvements since Obama took office — all part of the campaign’s $25 million May marketing blitz.

The ads were a follow-up to what the campaign’s senior adviser David Axelrod called a “foundational” ad called “Go,” airing across nine battleground states and painting a portrait of an America on the economic mend, safer without Osama bin Laden, and relieved that its troops are finally home from Iraq. A nation whose Democratic incumbent simply needs more time.

“Different communities have different interests, or come at some of these issues in different ways, and we want to make sure that we’re getting to them information that is most germane and most relevant,” Axelrod, a former White House aide, said on a recent call with reporters.

A new, 30-second spot that aired in Ohio features an interview with a young autoworker heading back to work after losing his job. “Obama stuck his neck out for us, the auto industry, he wasn’t going to let it just die. And I am driving in this morning because of that, because of him,” the man, Brian Slagle, says.

A second ad airing in Ohio and elsewhere — titled “Succeed” — shows the Democratic incumbent speaking about the “more than one million jobs” the auto bailout saved.

And a third television ad, airing in Nevada, “Reverse,” focuses on improving private sector job numbers: “When the president took office, our country was losing 750,000 jobs a month and he took immediate action to stop the bleeding,” the campaign said in a release announcing the ad.


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