Conservative group parodies Dos Equis beer commercials in anti-Obama ad campaign

By Eric Johnson
June 20, 2012

Conservative political group RightChange came out on Tuesday with a pejorative spoof of the hit Dos Equis beer commercials that replaces “The Most Interesting Man in the World” with a superlatively arrogant President Barack Obama.

Instead of ticking off the unusual, adventurous feats of the world’s most interesting man (“At museums, he’s allowed to touch the art; sharks have a week dedicated to him; he once had an awkward moment, just to see how it feels”), the roughly 1-minute grainy, black-and-white montage shows the President identified by a baritone narrator as “The Most Arrogant Man in the World.”

“Out of respect, they gave him the Nobel Peace Prize without him doing anything…and he took it. He changed healthcare for millions of Americans even though they liked what they had. He says he will tell Iran to quit making nukes and they will stop because he is just that good.”

You get the idea.

“He is,” the narrator concludes, “the most arrogant man in the world.”

“I ultimately get what I want,” the Obama impersonator says. “Stay ignorant, my friends.”

RightChange is made up of  a “new generation of conservative film, Hollywood, TV and technology professionals” working to “counter the internet dominance by liberal and progressive groups,” its website says.

Political ads essentially have two purposes: to rev up the base and to persuade independents, explains Boston University advertising professor Tobe Berkovitz.

Regarding the efficacy of this ad, Berkovitz said: “The conservative base is already super revved up. And independents don’t care if Barack Obama is arrogant. They care if Barack Obama has or has not improved the economy. These are nice little pieces of candy for the media, but it is not going to get anyone to change his or her mind one way of another.”

Here is one of the original television advertisements for the beer.

Photo credit: YouTube/RightChange

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