Outside campaign groups can coordinate – with each other
Super PACs and other outside campaign organizations are barred from coordinating with the candidates they support or political parties, but there is nothing keeping a Super PAC from coordinating with another Super PAC, or several Super PACs. And indeed, some of them do.
Jonathan Collegio, director of public relations for American Crossroads and Crossroads GPS, Karl Rove’s conservative Super PAC and non-profit, said outside groups on the right work together all the time.
“There’s a lot of coordination among outside groups on the right, all of which is allowed,” he said at the Reuters Washington Summit on Monday. “Starting in 2010, Crossroads started bringing together a lot of the organizations that were going to be spending a lot of money in the issue and election debate. The goal there was to maximize the efficiency of what everyone was doing.”
Although he would not list the groups, he said several have met to cooperate by sharing polling information and research, and also to minimize the risks that that the television advertisements they buy will compete with one another. “Crossroads encouraged a number of the groups to share polling information, research and also to share the scheduling of their media buy information,” he said.
Media buying is an important aspect of an election season in which more than $1 billion is expected to be spent on television advertising. Collegio said he expected there might be so many ads in some areas that television stations will run out of airtime to sell.
“In some states they will,” he said.
Picture credit: Jonathan Collegio sits down with Reuters journalists. REUTERS/Jonathan Ernst