Will Colbert win Bush’s raffle, or will Bush win Colbert’s?

September 3, 2015

It’s long become a staple in presidential campaigning to capitalize on, well, pretty much anything the candidate is doing. So it only made sense when Republican candidate Jeb Bush seized the opportunity to fundraise off his historic appearance next week on the very first episode of “The Late Show with Stephen Colbert.” But did his team forget to tell Stephen Colbert?

Stephen Colbert gestures during a rally in Washington in 2010. REUTERS/JIM BOURG

The “Jeb!” campaign is offering its supporters, for a $3+ donation, a chance to snatch a VIP ticket to attend Colbert’s inaugural “Late Show” on Sept. 8 — and a dinner with Bush’s National Finance Co-Chair (and New York Jets owner) Woody Johnson.

“That’s something you’ll still be talking about 20 years from now,” the email to supporters read.

“Yes, you’ll be talking about it 20 years from now, when the next Bush is running for office,” quipped Colbert in his response video, where he says nobody from Bush’s campaign ran the fundraising stunt by him.

“Where’s my cut of that sweet 3 bucks, governor, huh?” Colbert exclaimed. “And I’m sorry I’m yelling, but again, you’re the one who put an exclamation mark at the end of your name! Well, two can play at this contest, sir.”

Colbert has now launched his own “Jeb Bush on The Stephen Colbert Late Show Raffle!” where for $3+ one could win VIP seats at the his first show taping and a chance to submit “one non-obscene question” for Colbert to ask Bush — and maybe even a dinner with the show’s lead production accountant, Jason Block: “Jason may not own the Jets, but he did once play them, on Madden 97.”

The proceeds from Colbert’s raffle are slated to go to the Yellow Ribbon Fund, and Colbert said until his show, he’ll be on Jeb’s website, trying to win those VIP tickets.

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Bush didn’t wait long to respond, issuing his own video missive from the Philadelphia airport:

“I thought the host was Amy Schumer, I totally blew it! But since it’s you, we’re lowering our contest fee to $1. And I’ll enter yours with a donation to the Yellow Ribbon Fund.”

.@StephenAtHome I’m in. See you September 8th my man https://t.co/INl40CfrQ4

— Jeb Bush (@JebBush) September 3, 

But wait, there’s more! Is Amy Schumer the host, after all? “Thank you so much for entering my contest,” Colbert-turned-Schumer says in the latest video. “Maybe you’ll win a chance to ask yourself a question.”

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