Why Marco Rubio wants you to ‘adopt’ a staffer

September 29, 2015

Here’s a new form of candidate fundraiser. For a mere $250 contribution, supporters of Republican presidential candidate and U.S. Senator Marco Rubio can “adopt” one of his staffers toiling in an early-voting state. Your very own presidential campaign staffer–for a day, at least–will come complete with a postcard from the campaign, a shout-out on Twitter and an update on the adopted staffer. (It is unclear whether said update will come with a touching photo, too.)

Marco Rubio in Ohio

Marco Rubio takes the stage at a campaign stop in Cleveland, Ohio August 5, 2015. REUTERS/Aaron Josefczyk

It isn’t the first time, of course, that presidential campaign staffers have gone the extra mile to help their boss raise cash. Democratic front-runner Hillary Clinton’s staffers have modeled campaign loot for the online store. But Rubio’s adopt-a-staffer program does seem to be the first example of staffers becoming the merchandise themselves, listed in the online store between the options of buying a Rubio-emblazoned water bottle or the candidate a plane ticket.

Presidential candidates are in a last-minute dash for cash this week as a quarterly fundraising deadline looms. A temporary landing page on the website of Republican Jeb Bush implores visitors to donate before the “crucial September 30 fundraising deadline.” Clinton is on a bicoastal fundraising tour, with three California events on Monday alone. Republican John Kasich, Ohio’s governor, is  sending email blasts with the short and to-the-point subject line “hey.” “Sorry for all the emails lately,” it begins. “There’s a critical fundraising deadline Wednesday!”


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