Rubio’s first TV ad: ‘What happened in Paris could happen here’

November 23, 2015

A screenshot from Marco Rubio’s ad. REUTERS/Screengrab

Republican Marco Rubio released his first television ad over the weekend, striking a noticeably gloomy tone that quickly drew attention on social media.

“This is a civilization struggle,” says a grim-faced Rubio in the 30-second ad, “between the values of freedom and liberty, and radical Islamic terror.”

“What happened in Paris could happen here. There is no middle ground. These aren’t disgruntled or disempowered people. These are radical terrorists who want to kill us because we let women drive, because we let girls go to school,” Rubio warns over an increasingly ominous soundtrack.

In the days following the deadly attacks in Paris that left at least 129 people dead and many more wounded, Republican candidates have made the killings a regular talking point on the campaign, bashing the Obama administration’s Syrian refugee program, and elaborating on how they propose to protect the U.S. from similar attack.

Some on the trail have come under fire for some of the more incendiary propositions, including front-runner Donald Trump, who proposed implementing a database to keep track of Muslims within the U.S. and called for surveillance of mosques, and rival Ben Carson made an analogy comparing Syrian refugees to “rabid dogs” when discussing the danger of opening the border to asylum seekers.

Rubio himself has pointed to the attacks as evidence for the need for extending the NSA’s controversial domestic phone surveillance program.

By Monday afternoon, the dark campaign spot was trending on social media“There can be no arrangement or negotiation. Either they win, or we do,” Rubio–filmed standing against a dark background–urges at the close of the ad.

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