Trump (almost) launches

June 21, 2016

Republican U.S. presidential candidate Donald Trump speaks during a campaign rally at the Treasure Island Hotel & Casino in Las Vegas, Nevada June 18, 2016. REUTERS/David Becker

Tuesday was a busy day for Donald Trump, but in the midst of the sound and the fury his campaign offered the world a refreshing taste of nothingness when it sent out a press release announcing the launch of a new, Clinton-bashing website that linked to…a blank web page.

A day after firing his campaign manager Corey Lewandowski, the Republican presidential candidate met with Evangelical leaders in New York, live-tweeted a speech by his Democratic rival Hillary Clinton and announced new staff hires.

His campaign sent out a flurry of press releases – a dozen had landed by 7 pm ET – including one unveiling the new site devoted to attacking Clinton.

But reporters who clicked on the link to got nothing but a blank page.

The campaign’s statement somewhat demystified the design: It said the site would be rolled out in the coming days and Trump fans could text the campaign if they wanted “early, exclusive access to the content.”

The press release seemed like a more elaborate way of delivering the message commonly displayed on web pages that aren’t finished yet, a phrase that could just as easily apply to the Trump campaign itself: “Under Construction.”

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