This fall, there is going to be a relatively small group of women voters who may be very, very sick of hearing from NARAL Pro-Choice America by Election Day on Nov. 6.
Like most of those involved in politics this election year, the abortion rights advocacy group says that women will determine the outcome of the contest on Nov. 6 between Democratic President Barack Obama and his Republican challenger, Mitt Romney.
But unlike most, the group has identified, by name and address, the thousands of women across the country that it thinks might make the difference – and it plans to go after their votes, and in a big way, but in small numbers – in many cases as few as 1,000 or 2,000 in an individual county.
Using micro-targeting tools, NARAL narrowed this pool to a select group of 338,020 women, living not just in nine battleground states, but in 25 specific counties within those states. In Ohio, for example, it has identified 43,067 women in Cuyahoga County, 43,616 in Franklin County and 20,432 in Hamilton County. In Wisconsin, it is looking at 15,855 in Milwaukee County, 1,993 in Racine County and just 993 in Kenosha County.
The group has identified those women as “pro-choice Obama defectors,” or women who voted for the Democrat in 2008 and support abortion rights, but who now might be wavering or planning to stay home on Election Day.