President Barack Obama’s campaign released a new television advertisement on Tuesday pushing back against a wave of attacks that followed remarks the Democratic incumbent made that Republicans deemed anti-business.

The 30-second advertisement — “Always” — will air in six battleground states and is the second in as many days featuring a regal Obama speaking directly into a camera — a far cry from the campaign’s hard-hitting ads, marked by ominous narrators and elaborate graphic design, portraying Mitt Romney as a ruthless former private equity executive whose personal finances are shrouded in secrecy.

In the ad, the president is seen fighting back — calmly, authoritatively — against a barrage of attacks by Romney, his campaign, and wider Republicans who seized on a fragment of Obama’s speech in Virginia on July 13 when he said, “If you own a business, you didn’t build that.”

Obama said his words were taken out of context, that he was conveying a sense of economic togetherness and that successful business owners have been helped at some point by the public sector — through public education, government-funded projects and investments, and physical and legal infrastructure allowing their goods to travel safely to market.

“Those ads taking my words about small business out of context; they’re flat out wrong,” Obama says in the ad, which will air in Virginia, North Carolina, Florida, Ohio, Iowa and Nevada. “Of course Americans build their own business. Every day hard-working people sacrifice to meet a payroll, create jobs, and make our economy run.”