Tales from the Trail

What’s in a name? Will BOE smell sweeter than MMS?

June 22, 2010

KENYA-VOLCANO/EXPORTSShakespeare definitely put it best, in that famous balcony scene from “Romeo and Juliet”: “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But what if the original smell wasn’t so great? Will a name change make a difference?