Expectations for massive fund-raising in the 2012 election may obscure one point — big bucks don’t always lead to victory. And in fact, too much spending — especially in the form of too many advertisements — can turn off voters.
Night desk reporter in the Washington Bureau. Holds a Masters degree in Interactive Journalism and currently working on merging new media skills with old media experience. Prior to joining Reuters, worked in broadcasting at two other international wire services (which I won't name here). A perpetual piano student, and not very good, which is perfect for my secret ambition -- lounge piano player.