Tales from the Trail

Pro-Romney Super PAC rekindles “Mommy Wars” in new ad

A pro-Romney Super PAC is out with a new ad resurrecting the frenzy over Hilary Rosen’s accusation last month that Ann Romney had “never worked a day in her life.”

The ad, released by Restore our Future just in time for Mother’s Day, notes that Ann Romney raised five sons and survived breast cancer and multiple sclerosis. “But what does White House insider Hilary Rosen say about Ann Romney?” a narrator asks before playing a clip of Rosen’s remark.

Bill Maher is also featured in the ad, where he’s identified as an Obama donor and shown saying, “Ann Romney has never gotten her ass out of the house.” Maher made the comment during a larger discussion about the meaning of Rosen’s remarks on his show, “Real Time,” on April 13:

“But what she meant to say, I think, was that Ann Romney has never gotten her ass out of the house to work. No one is denying that being a mother is a tough job. I remember I was a handful. Okay, but there is a big difference in being a mother in that tough job, and getting your ass out of the door at 7am when it’s cold, having to deal with the boss, being in a workplace, and even if you’re unhappy you can’t show it for eight hours, that is kind of a different kind of tough thing.”

The ad ends with an image of a Mother’s Day card with photos of Obama, Rosen, and Maher on the inside: “Happy Mother’s Day, from Barack Obama’s team,” the narrator says.

Republicans ride “Mommy Wars” to bank, if not ballot box

 

The flap over Ann Romney’s stay-at-home mom status may or may not help overcome the yawning gender gap between her husband and President  Barack Obama. But Mitt Romney’s campaign, and his Republican party, are looking to at least make a few bucks off the latest edition of the “Mommy Wars” — and perhaps keep them going with some well-priced goods.

Democratic pundit Hilary Rosen started the fracas on Wednesday night when she tried to make the point on CNN that Ann Romney, who has been deployed by her husband’s campaign to appeal to women voters, may not understand the economic challenges faced by most American women. Probable Republican nominee Mitt Romney is a former private equity executive with a personal fortune of up to $250 million.  But she slipped by saying that Mrs. Romney, a 62-year-old mother of five sons, had “never worked a day in her life.”

Mitt Romney’s campaign, which saw his ratings among women take a dive as Republican presidential candidates sparred over abortion, contraception and other divisive social issues, seized the moment. Ann Romney took to Twitter for the first time to say she had worked hard raising her sons. And party notables, including former first lady Barbara Bush, took to the Twitterverse and airwaves to dispute Rosen, who eventually apologized, as Democrats, including President Barack Obama and first lady Michelle Obama, said they disagreed with her statement.