Team Obama today introduced a new, one-word campaign slogan, “Forward,” in a seven-minute web video of the same name that lays out a case for the president’s reelection.

The ad suggests Obama fell heir to, in Alan Greenspan’s words, a “once in a half-century, probably in a century” economic crisis, but argues that things are improving: the stimulus “saved up to 4.2 million jobs” and the auto bailout another 1.1 million; manufacturing has seen its first increase in jobs “in a decade”; between March 2010 and March 2012, 4.1 million jobs were created in the private-sector. The president “took on” credit card companies and “the Wall Street banks,” the ad says, passing reforms to stop “unfair fees and hidden penalties” and ensure financial institutions “never again wreck our economy.”

The video also hits on Obama’s healthcare reforms — now, the narrator says, “insurance companies can’t deny children coverage for preexisting conditions [and] seniors pay less for prescriptions” — and claims wins, despite what the ad portrays as an obstructionist Republican opposition, in middle class tax cuts, wind and solar power, equal pay for women, the eradication of “Don’t Ask, Don’t Tell,” foreign policy, small business tax cuts, spending cuts, reproductive rights, stem cell research, fuel efficiency standards, domestic oil and natural gas production, science funding, and more.

The RNC responded with a list of “a few things Americans can look forward to because of Obama’s policies”: “more poverty, more ‘missing workers’ and more people on food stamps”; “$6.4 trillion in cumulative deficits between now and 2022″; and “never getting back the $535 million given to #Solyndra,” among others.

Watch the full video, via, below:

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