In a new television advertisement and during a conference call with reporters, the campaign and its allies tore into Republican challenger Mitt Romney for pushing policies and practices they say cost middle-class jobs and netted the former private equity executive millions.
The 30-second television advertisement, “Believes,” is airing in Ohio and Pennsylvania ahead of the President’s trip, as well as in several other states — such as Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, and Virginia — the campaign sees as crucial to winning another term in the White House.
An Obama campaign spokesman declined to comment on the cost of the “Believes” buy but called it “significant” in an email message.
The ad opens with a portrait of Obama and Romney side by side and a narrator declaring that “what a president believes matters.” Obama drops away and a narrator says that Romney embraces strategies that lead to the outsourcing of jobs. Obama, on the other hand, championed a government-led bailout that helped to save the American auto industry and along with it precious jobs in the nation’s beleaguered manufacturing heartland, the ad claims.