Stephen Colbert, who last week announced that he would explore a “possible candidacy for the president of the United States of South Carolina,” is joining forces with former GOP presidential candidate Herman Cain at a rally — dubbed the “Rock Me Like a Herman Cain: South Cain-olina Primary Rally” – in Charleston today. 

Colbert is not on the ballot in South Carolina because he missed the filing deadline by several months, but Cain, who suspended his bid for the White House on December 3, still is, and Colbert is asking supporters to vote for Cain in his stead. South Carolina permits Democrats and Independents to vote in the state’s Republican primary. 

“Herman Cain is my main man,” Colbert said in an appearance on Morning Joe this morning. “He’s my main man with a tax plan so fine, they called it 9-9-9. The Mad Max of the flat tax. Herman Cain has qualities that I admire — he’s a family man, he’s pro business, and he has something I don’t think I’ll ever have: a place on the South Carolina ballot.” 

Watch highlights from the rally, via ReutersTV: