Tales from the Trail

If middle class prospers, we all prosper: Obama in Olympics ad

A new national television advertisement released by President Obama’s campaign and slated to air during the opening ceremony of the 2012 Olympic Games features the Democratic incumbent delivering an impassioned stump speech in which he ties national prosperity to the success of the middle class.

“I believe in fighting for the middle class because if they’re prospering, all of us will prosper,” Obama says in the 30-second advertisement, part of a $6 million Olympics ad buy, NBC confirmed. “That’s the idea of America and that’s why America is the greatest nation on earth.”

As Obama speaks, a montage shows “workers and doers and dreamers,” including a farmer loading hay into a pick-up truck, a woman punching in for her shift, and a suit-wearing father coming home to his family. The advertisement, which does not mention Mitt Romney, is a departure from a series of negative ads that criticized the former private equity executive’s business record and resistance to opening up his personal finances to increased scrutiny.

“Obama’s statement is a broad generalization. Real prosperity depends on all economic classes moving upward,” said Robert Kallan, a visiting economics professor at DePaul University, adding that the ad plays to undecided voters, the majority of whom are in the middle class.

The Romney campaign, which has not made an ad buy during the Olympics, NBC confirmed, released a statement on Friday highlighting poor economic numbers, seen as the biggest drag on Obama’s candidacy.

Business comments taken out of context, Obama says in new ad

President Barack Obama’s campaign released a new television advertisement on Tuesday pushing back against a wave of attacks that followed remarks the Democratic incumbent made that Republicans deemed anti-business.

The 30-second advertisement — “Always” — will air in six battleground states and is the second in as many days featuring a regal Obama speaking directly into a camera — a far cry from the campaign’s hard-hitting ads, marked by ominous narrators and elaborate graphic design, portraying Mitt Romney as a ruthless former private equity executive whose personal finances are shrouded in secrecy.

In the ad, the president is seen fighting back — calmly, authoritatively — against a barrage of attacks by Romney, his campaign, and wider Republicans who seized on a fragment of Obama’s speech in Virginia on July 13 when he said, “If you own a business, you didn’t build that.”

Obama campaign goes on the attack ahead of bus tour

President Barack Obama’s reelection campaign used Tuesday to pave the rhetorical road for the president’s two-day trip through the swing states of Ohio and Pennsylvania beginning on Thursday.

In a new television advertisement and during a conference call with reporters, the campaign and its allies tore into Republican challenger Mitt Romney for pushing policies and practices they say cost middle-class jobs and netted the former private equity executive millions.

The 30-second television advertisement, “Believes,” is airing in Ohio and Pennsylvania ahead of the President’s trip, as well as in several other states — such as Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, and Virginia — the campaign sees as crucial to winning another term in the White House.