A super PAC supporting Barack Obama’s re-election campaign and the nation’s largest health care and property services labor union on Monday launched a Spanish language television advertisement campaign highlighting “working Latinos’ reactions” to certain statements presumptive nominee Mitt Romney has made on the campaign trail.
The $4 million campaign, “Mitt Romney: En Sus Propias Palabras” (Mitt Romney: In His Own Words), is billed by Priorities USA Action and the Service Employees International Union as one of “the largest ever independent Spanish-language campaigns” and will run on TV and radio in Colorado, Nevada, and Florida.
The Nevada ad features Romney describing himself as “unemployed” as he seeks to oust the incumbent Democrat Obama from the White House in the general election in November.
“I like being able to fire people that provide services to me,” the ad shows Romney, a former private equity executive, saying in a speech. It then cuts to voters expressing displeasure over his rhetoric, including a young woman who says in Spanish: “Absolutely not, I’d never support someone with that type of thinking, values or theories.”
The ads are meant to counter a push by Romney to appeal to Hispanic voters that has included television ads of his own.