Saudi Arabia launches first campaign to stop violence against women
¬†Saudi Arabia has launched its first visual campaign against the abuse of women, designed to encourage female victims to come out of hiding and to have a global impact at a time of change in the kingdom.
The advertisement shows a woman wearing a full veil or niqab, her made-up eyes staring out from the heavy cloth with one of them blackened and bruised.
Underneath, a caption reads: ‚ÄúSome things can‚Äôt be covered ‚Äď fighting women‚Äôs abuse together.‚ÄĚ
‚ÄúWomen‚Äôs abuse is a real taboo subject in the kingdom of Saudi Arabia,‚ÄĚ said a statement by the campaign. ‚ÄúNobody really knows the statistics, as it is never spoken about.‚ÄĚ
The goal was to create an ad that would have a significant impact worldwide at a time when women in the ultra-conservative kingdom are starting to see some changes.
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