Saudi Arabia launches first campaign to stop violence against women
Â Saudi Arabia has launched its first visual campaign against the abuse of women, designed to encourage female victims to come out of hiding and to have a global impact at a time of change in the kingdom.
The advertisement shows a woman wearing a full veil or niqab, her made-up eyes staring out from the heavy cloth with one of them blackened and bruised.
Underneath, a caption reads: â€śSome things canâ€™t be covered â€“ fighting womenâ€™s abuse together.â€ť
â€śWomenâ€™s abuse is a real taboo subject in the kingdom of Saudi Arabia,â€ť said a statement by the campaign. â€śNobody really knows the statistics, as it is never spoken about.â€ť
The goal was to create an ad that would have a significant impact worldwide at a time when women in the ultra-conservative kingdom are starting to see some changes.
Read the rest of this story here