By Maria Caspani

Techno music and revolving images of hungry babies were among the most disheartening, not to say disturbing aspects of the event that kicked off the ‘Enough Food for Everyone IF’ campaign at London’s Somerset House this week.

The catchphrase – ‘There is enough food in the world to feed everyone, yet 2 million children die from malnutrition every year’ – was repeated so many times during the hour-long event on Wednesday evening that, by the end of it, I felt like the words had lost their meaning.

This might just be me cynically bantering about what I perceived to be the patronising attitude of people in the so-called Western world when they try hard to do good and put an end to the suffering of poor people in the so-called developing world.

But as a journalist for AlertNet, I have been to a few of these events and heard a lot of ‘calls to action’ made by aid agencies trying to engage a public that is often not that receptive when it comes to issues that don’t affect them personally.

The IF campaign was conceived with the very laudable intent of lobbying the UK government to act decisively to tackle the causes of hunger in the world’s poorest countries as Britain prepares to host the G8 summit this summer. It also calls on the governments of rich nations to keep their promises on aid and to ensure small farmers do not lose out from land deals and tax dodging.