Attacks give McCain a taste of celebrity: Now he’s back for more
John McCain got his own taste of celebrity last week and evidently liked it — he’s back with a new ad ridiculing Barack Obama’s fame. 
The Republican candidate got a huge boost from accusing Obama of being a big celebrity like Paris Hilton and acting like some sort of political messiah.
Until his spate of negative attacks, McCain had been languishing ignored by the media while Obama triumphantly toured the world.
But last week McCain nearly tied Obama in the battle for media coverage — the first time that has happened since the start of the general election, according to the Project for Excellence in Journalism.
So the Arizona senator is returning ahead of Obama’s weeklong vacation in Hawaii with another advertisement ridiculing his fame. It also paints him as a big-tax Democrat.
“Life in the spotlight must be grand,” an announcer says as a camera pans over images of a smiling Obama on the covers of GQ, Vanity Fair and other magazines.

“But for the rest of us, times are tough,” the announcer says. “Obama voted to raise taxes on people making just $42,000. He promises more taxes. On small business. On seniors. Your life savings. Your family.”
“Painful taxes. Hard choices for your budget. Not ready to lead. That’s the real Obama.”
Scary stuff, but…
A study in mid-July by the Tax Policy Center — a venture of the Urban Institute and the Brookings Institution — found that Obama’s tax proposals would lift the after-tax income of the poorest 20 percent of Americans by 5.5 percent.
McCain’s plans would provide the poor with “virtually no benefit,” it said.
Nearly everyone else does better under Obama’s tax proposals as well.
Only the top 20 percent of U.S. wage earners would do better under McCain than Obama. The richest Americans would see after-tax income rise by 5.9 percent under McCain’s plans, while under Obama their after-tax income would drop by 2.8 percent, the study found.Click here for more Reuters 2008 campaign coverage.
Photo credit: Top: Reuters/Bryan Snyder (McCain appears with former President George Bush in Maine July 21); Bottom: Reuters/Rebecca Cook (Obama at a speech in Michigan Aug. 4)








