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April 28th, 2008

Gordon Brown needs a diversion

Posted by: Sumeet Desai
Tags: Division Bell, UK News, , , , ,

Pressure is growing on Gordon Brown to reshuffle his Cabinet after Thursday’s local elections to take some of the sting out of the drubbing his Labour Party is expected to get at the ballot box this week.

Press reports last week suggested Health Secretary Alan Johnson might be in for a promotion. But government sources show no sign that Brown is about to rearrange the decks just yet.

For a start, it’s not really clear a reshuffle now would sort out the government’s problems. Many of the current Cabinet have such little profile that changing their jobs would hardly excite the public imagination.

Also, the big jobs that might cause a stir are really locked down. Brown isn’t about to remove close ally Alistair Darling from the Treasury — it’d be tantamount to admitting the government bore some of the blame for the economy slowing down. The preferred line is to blame the global credit crunch.

Nor does David Miliband look as if he is going anywhere from the Foreign Office. It wouldn’t make political sense to give the young minister often talked about as a future leader of the Labour Party cause for grievance just when the prime minister’s authority is really under scrutiny.

But Brown still really does need what he calls a “diversion” from all the negative press he’s been getting. His popularity has slumped, the economy is slowing down as house prices fall and his backbenchers are no longer afraid of challenging him on the policy front.

So far his answer has been to say people will back him when they see he’s been taking the right long-term decisions. The economy, he says, will be his main focus.

The problem with that is this is exactly how people remembered him when he was Chancellor of the Exchequer for 10 years. As prime minister, he needs to connect better with voters who are looking for a reason to vote Labour again when the party has already been in office for more than a decade.

Brown doesn’t need to change his Cabinet now, he needs to change the way he communicates.

5 comments so far

At the very least, he could do with cabinet ministers drawing hate and ridicule away from him, in the way that Thatcher was surrounded by the grisly likes of Tebbit, Brittain, Lawson and Kenneth Baker. The current lot are so colourless that Gordon himself is getting all the flak.

- Posted by Mark M

Brown could get lucky and find a ‘diversion’ without having to adopt a new communications strategy (something like the Falklands or War on Terror); however I’m not convinced he’d even consider adopting a different public persona, unless a government-sponsored report told him he should do so, as he seems like a man with strong beliefs and stubborn with it. Brown is keen to mark himself out as being different to Blair - by focusing on ’substance’ over ’style’ - but is in danger of losing public confidence as backbench rebellions followed by Treasury U-turns create the impression of lack of control and a party in disarray. Reports that Ken Livingstone’s camp would prefer Brown to steer well clear of their man this week, if true, is an unfortunate reflection of what a liability Brown has become to his own party. I believe Brown to be well-intentioned and supposedly a highly intelligent man; yet he’s just like one of those really clever people that we all know but with appalling social skills…they never quite get why people don’t warm to them. Time to prepare the next generation of smart AND charismatic Labour title-challengers for a return to office in about 3 terms’ time.

- Posted by Yuske Tanaka

Surely a cabinet reshuffle is the G man just taking his eye off the ball(s); what he needs is a jolly good Brown-Bush Summit.

- Posted by Simon Rucker

- ?why are we discussing the needs of GB when all the country needs is less governmental interference of any colour ….?

- Posted by Peter Chambers

If Brown’s genuinely interested in temporarily reviving the Socialists’ fortunes he need only resign, but it would be better for the country if he stays on until 2010 and takes the rest of the destructive crew out with him.

- Posted by Mike T

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