Insights from the UK and beyond
Jam tomorrow – will you buy Marks and Spencer’s new sandwich?
On Thursday, Marks and Spencer might make some of their customers wonder for a moment whether they too have walked into fantasy land. For February 26th is the day it introduces to its shelves a new product: the strawberry jam sandwich.
Basic or what?
For 75 pence you get, as you might expect, two slices of buttered white bread and a filling of strawberry jam. “For those who haven’t eaten one for years, one bite takes you straight back to your childhood,” says Marks.
The jam sandwich, it rhapsodises, is “one of the greatest simple pleasures of life” that will delight harried and nostalgic office workers.
Will it? — after all the weird and wonderful fillings we’ve got used to in the High Street over the past few years? Surely anyone could make a jam sarnie in a few seconds flat, and they’re not exactly nutritious.
On the other hand, in these recessionary times this could be the food of the hour.
Do you think the sandwiches will sell?