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Grade struggling to find time for Susan Boyle
ITV executive chairman Michael Grade said he had only seen once before Thursday the clip of Susan Boyle singing on ITV show “Britain’s Got Talent“, that has received more than 100 million hits on , but has not yet netted the broadcaster revenue from the video-sharing site owned by Google.
“I’ve been incredibly busy over the last few weeks and I have only had one opportunity to view a piece of television that’s taken the world by storm,” he told the Voice of the Listener & Viewer Spring Conference in London.
“I’d like to have another look at Susan Boyle,” he said, before playing the video.
ITV is reported to be in discussions with YouTube about monetising traffic
generated by demand for the 47-year old Scottish church volunteer.
Grade, who last week announced he would step down as executive chairman of ITV, is reported to loathe YouTube, and has called it a parasite living off content created by broadcasters.