http://blogs.reuters.com/uknews/2009/05/14/nostalgia-makes-a-comeback-in-tv-ad-land/ Insights from the UK and beyond Wed, 19 Jun 2013 07:45:58 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blogs.reuters.com/uknews/2009/05/14/nostalgia-makes-a-comeback-in-tv-ad-land/comment-page-1/#comment-9330 Jason Edge Thu, 11 Jun 2009 21:05:03 +0000 http://blogs.reuters.com/uknews/?p=2596#comment-9330 In efforts to stop you reaching for the ‘value’ products in these tough times major brands are trying remind you of times gone-by, when things were better or reminding you of your childhood. Hovis led the way with their iconic TV ad from last year which showed the boy running through the ages with his loaf under his arm but now there is nostalgia overload on our screens. http://tinyurl.com/lqkuu3 has a few of the current ones to view all in one place. In efforts to stop you reaching for the ‘value’ products in these tough times major brands are trying remind you of times gone-by, when things were better or reminding you of your childhood. Hovis led the way with their iconic TV ad from last year which showed the boy running through the ages with his loaf under his arm but now there is nostalgia overload on our screens. http://tinyurl.com/lqkuu3 has a few of the current ones to view all in one place.

]]> http://blogs.reuters.com/uknews/2009/05/14/nostalgia-makes-a-comeback-in-tv-ad-land/comment-page-1/#comment-8842 Ian Kemmish Thu, 14 May 2009 10:32:41 +0000 http://blogs.reuters.com/uknews/?p=2596#comment-8842 Alka-Seltzer "Lifeboat", possibly the best TV commercial ever made.... Alka-Seltzer “Lifeboat”, possibly the best TV commercial ever made….

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