Insights from the UK and beyond
What do you think of Michael Jackson’s single “This Is It”?
Michael Jackson’s posthumous new single, “This Is It” began streaming online and playing on radio stations on Monday. The singer died four months ago from a prescription drugs overdose at age 50.
A series of 50 concerts scheduled at London’s 02 Arena from July 2009 through March 2010 was also entitled “This Is It”.
The single is part of a related package, which includes a two-disc album and a film based on rehearsals and preparations for the O2 Arena concert series.
The soulful track, which features backing vocals by Jackson’s brothers, goes on sale on Oct. 26, internationally and on Oct. 27, in North America to coincide with the release of the film.
The “This Is It” film was the subject of a $60 million (38 million pound) deal between Jackson’s estate and concert promoter AEG Live and Sony Pictures. Sony Music’s Columbia/Epic Label Group will be releasing the album.
What do you think of the single?
Is this just an opportunity for stakeholders to make a cash grab or is it a legitimate tribute to the singer and his premature death?