Comments on: Will a free market for news media harm impartiality? http://blogs.reuters.com/uknews/2009/12/03/will-a-free-market-for-news-media-harm-impartiality/ Insights from the UK and beyond Tue, 15 Nov 2016 20:30:03 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: skeptic http://blogs.reuters.com/uknews/2009/12/03/will-a-free-market-for-news-media-harm-impartiality/comment-page-1/#comment-13958 Fri, 04 Dec 2009 19:42:53 +0000 http://blogs.reuters.com/uknews/?p=5062#comment-13958 It’s not the so called impartiality of state sponsored news that matters to Murdoch – it’s the fact that it’s free. Murdoch wants the internet to add to his profit stream. He suspects that free news will make this difficult. Advertisers pay far less for internet advertising making it more difficult to fund internet news than for a free newspaper. Murdoch would need to have free news on the internet banned worldwide to win. People see the internet as a free resource. If he does charge for news it’s likely people will turn to more rough and ready amateur free sites which will report news at it happens. Analysis by professional journalists including political analysis pushing a party costs money and therefore will not make it to the internet. This loss will be felt far more by politicians than the public. The public will not pay good money for political analysis any more than they would pay to watch a party political broadcast. The younger generation are far more tuned into ipods than newspapers and Murdoch probably knows that newspapers are a dying breed in the long term. This does not mean that Murdock will be top dog in the new internet media which will have different characteristics. Long political dissertations are hardly compatible with small mobile devices and the shorter attention spans of younger members of the public. The market will be totally different, and more likely met by upstart new companies working on wafer thin margins.

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By: Osomec http://blogs.reuters.com/uknews/2009/12/03/will-a-free-market-for-news-media-harm-impartiality/comment-page-1/#comment-13955 Fri, 04 Dec 2009 15:36:22 +0000 http://blogs.reuters.com/uknews/?p=5062#comment-13955 What impartiality? The BBC may go through the motions of giving the parties equal time. It even criticises Labour, but that is because it is to the left of Labour. For as long as I can remember the BBC has been getting away with pushing left wing policies, apparently without breaching the current rules, so they simply don’t work. Mandelson has a vested interest in maintaining a system in which the dominant media player in the UK despises every small-c conservative value, and constantly ridicules and demeans conservatism.

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