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Twitter turns against Labour on debate day

April 15, 2010

We’re seeing a big spike in anti-Labour sentiment on Twitter in the wake of the first election debate. An exclusive analysis for Reuters.co.uk shows 27 percent of tweets in our survey were anti-Labour today, versus 13 percent yesterday. That’s the highest since April 6.

“All talk and no action basically sums up Gordon Brown and Labour. Complete fail,” said @amberlangstreth in one of the tweets in our automated analysis.

Pro-Labour sentiment slumped from 10 percent to 5 percent, the lowest since we started monitoring Twitter on March 22.  The data, compiled by U.S. marketing firm Crimson Hexagon, reflected tweets about the UK election as of 10.30 pm. We’ll update after midnight with a full day’s data.

Tory numbers were little changed: negative sentiment fell to 23 percent from 24 percent; positive tweets rose to 10 percent from 9 percent. Negative sentiment on the Liberal Democrats dropped to 8 percent from 14 percent, but positive sentiment also fell: to 11 percent from 13 percent.

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