Twitter users give their verdict on final leaders’ debate

April 30, 2010

The snap polls say Tory leader David Cameron was the victor of last night’s final leaders’ debate, but what did users of micro-blogging site Twitter make of the three main prime ministerial candidates?

Analysis of political tweets by research firm Crimson Hexagon for shows a spike in positive LibDem tweets, up to 22 percent from 14 percent the previous day. Pro-Labour sentiment fell four points to 8 percent, while pro-Tory tweets improved only slightly from 3 percent to 4 percent, despite the widely-held view that Cameron out-performed his two rivals last night.

PRO4292010_twitterNegative tweets for Gordon Brown’s Labour Party hit a high (since we began archiving and analysing tweets on March 22) of 42 percent after the PM called an elderly voter in Rochdale a “bigoted woman.” That number was always going to come down yesterday and, as the next graphic shows, it fell to 30 percent. Anti-Tory tweets went up three points from 15 percent to 18 percent, while anti-LibDem sentiment remained low, at just 8 percent.


The final graphic shows the net performance on Twitter of all three parties since March 22. Overall, it sums up the fortunes of each party throughout the campaign rather nicely.


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