Forget the Liberal Democrat policy on the Single Transferable Vote. It’s 43-year-old Nick Clegg’s boyish looks that are winning round the voters.
We hosted a fascinating debate this morning on the implications of a hung parliament for business and markets. British Banking Association Chief Executive Angela Knight, a former Conservative MP; Jefferies Chief Financial Economist David Owen; parliamentary expert Philip Cowley; and pollster Bobby Duffy of Ipsos MORI were the panellists and the debate covered everything from the possibility of Prime Minister Clegg (Knight’s verdict: “the sort of person you’d like your daughter to bring home to marry, but you really don’t want him running the country”) to fears over the double whammy on May 7 of an unclear result and no resolution over a Greece deal.
“Enjoy it!” That was the message from Peter Mandelson to Labour supporters this morning as he launched a vitriolic attack on the Conservatives during a speech in central London, clearly relishing every minute of it. Once nicknamed the “prince of darkness” for his ability to mastermind Labour’s strategy from behind the scenes, Mandelson has transformed into the party’s best public performer.
A study of constituency-level campaign techniques undertaken by Brunel University ahead of a general election expected in early May shows that direct mail is by far the most common method of contact used by politicians to reach potential voters.