Insights from the UK and beyond
from Left field:
All professional sportsmen talk about how important their supporters are but when it comes to the British and Irish Lions there really is a special bond.
Those fans, who spend most of their time in opposition as they follow England, Wales, Scotland or Ireland, are, like the players, united in one cause for a few weeks every four years.
They are united in colours too, as the red shirt of the Lions -- which adidas say will be by far their biggest seller of the year -- is everywhere.