Jenny does it again.

Despite showing a woeful lack of common sense with the doomed environmentally themed greetings card idea, and exhibiting a total lack of awareness during a sales pitch when she admitted no longer buying cards to be environmental, she still managed to deflect attention from herself in the boardroom by picking on the quietest woman in the room.

She did it in the second show when Shazia was kicked off, and attempted it against Sara in this week’s episode.

This is not to say she is Miss Teflon - Alan Sugar seemed to be aware of what was happening, but it clearly shows her tactics and helps extend her stay in the house.

“The house” is becoming the right phrase as “The Apprentice” is increasingly beginning to resemble the thinking-man’s “Big Brother”.

The barracking of Sara on her return from the boardroom was just aggressive showmanship. Raef, in pointing out the firing had already been dished out by Sugar in the boardroom, was the only one to come out of the situation well.

The sad thing is how the others so easily jumped on the bandwagon, including Lee, who, for me, is beginning to resemble a loose cannon, and Kevin, who was clutching at anything in the boardroom, except the obvious.

Let’s hope it’s not too long before Jenny goes — that way, we can see more of Lucinda’s increasingly odd wardrobe and Alex biting off more than he can chew.

Week five was a week for surprises.

Team leaders Claire Young and Lucinda Ledgerwood both survived, and survived well after a complete transformation on previous weeks.

Alan Sugar, and everyone else, including Claire and Lucinda themselves, predicted they were in danger of being fired in the Apprentice boardroom.

But Claire turned down the volume and encouraged her team to victory, while Lucinda’s laid back approach, which had proved so annoying to her teammates during previous episodes, found a natural home as project leader.

Even Helene managed  to put in a good word for her, before resuming normal service at the end.

I have a soft spot for Lucinda, and I suspect a lot of people outside the boardroom do too, because everybody inside it hates her.

But she showed initiative and a cool head — and even made a success of making an unlikely flavoured ice cream, avocado and chilli.

Shame she was let down by those self-proclaimed “sizzling hot superstars” in the sales team, Jennifer Maguire and Lindi Mngaza.

Jennifer, it appears is not so hot. Rather cold in fact — as Sugar’s aide, Nick, said: “I’ve always felt that there’s a bit of a chill in the air between you and the others.”

In the end, they didn’t “kick arse” with the opposition, as they had boasted, but shot themselves in the foot with their supreme confidence.

You need self-confidence to sell, Lindi said. But too much, and there is the danger you become complacent — and lose.

Is this latest bunch of “Apprentice” candidates the nastiest we have had?

Where’s the energy of Saira Khan, star of the first series? Or the sales skills of Ruth “the Badger” in the second? Where’s the personality of the “Nutter” Jo Cameron, or the bare-faced cheek of Tre Azam?

It is now four weeks into the latest series, and all I see is cowardice.

While there were arguments and character clashes in the past, at least the candidates realised you had to pull together and work as a team to avoid losing and stay out of the boardroom.

But this lot just don’t seem to have cottoned on yet. The laundry exercise in the second week was the only time we have seen it, when the boys pulled together under the leadership of Raef Bjayou.

This week, we even had the girls’ project leader risk her team’s success by putting the weakest technical person in the role of handling a computer.

For what? A personal vendetta? Just what does Helene Speight have against Lucinda Ledgerwood?

The only gelling going on, it seems, is on the boys’ hair. I wonder if their vanity has anything to do with their vacuous performance.

This is a bunch after all who don’t know how to spell “accent” and think the Wallace Collection is a clothes shop.

All that’s left to watch is Jurassic Jenny and her prehistoric business skills.

Bring back Katie Hopkins. At least you could sneakily admire her.

“At a business level you have one speed setting and that’s slow, slow, slow. Someone put the wrong speed dial in when they created you sweetie.”

Ah, nostalgia.

It doesn’t look good when your own father fails to stand up for you.

But that is that what happened to Ian Stringer in the “The Apprentice” post-show analysis after he was fired for a lack of organisation and management during a restaurant exercise on the reality TV show.

There weren’t many others who were sympathetic either.

After all, this is the man who said on the show’s Web site “I don’t do losing”.

“There are two kinds of people in the world. Winners and…I don’t know how to spell the other word. I can’t say it…”

Losing isn’t the only thing he doesn’t do apparently — charisma is another.

He went on about pride and dignity while telling an enormous porky in the boardroom.

But he didn’t just stop there. He persisted with it in the post-show analysis in the face of TV evidence.

And wasn’t there a hint of vanity with the hair straightener and gel?

This was a man who conspicuously lacked balls though — passing the buck and weak on decisions, dominated by a man who doesn’t know how to spell “accent”.

Surely, Ian must have had doubts about his head chef Kevin when he argued latte was a dessert and thought you could make a carbonara with chicken.

He must have realised his profits would have been diminished by buying the ingredients from a supermarket rather than wholesale?

The only balls he showed was in trying to pass off a “buy one, get a half” deal on pizzas after running out of food.

It was pretty obvious he would go — but what I want to know is who among the girls came up with the tickets wheeze. Charge five pounds upfront with the money later taken off the bill, but as half the ticket-holders did not turn up it was easy money.

So goodbye to the man who was brought up in a pub but didn’t know how to make a profit during a pub evening.

Good to see a cameo performance from “Jurassic Jenny” though — I was beginning to think I might have to revaluate my dread of her after a quiet week. But she came up trumps in the post-show analysis when she pompously accused Lucinda of being “a manipulative young lady”.

“The Apprentice” has found its bully, sergeant major and army officer — oh, and its first scapegoat.

So scary was the bully that she was even likened to the villain of the last series Katie Hopkins.

But at least you could watch and learn from Hopkins and admire her lucidity, if not her morals.

This bully — step forward Jenny Celerier — is just, well … brutish.

Admittedly, the two women share the same naff dress sense — white suits for Hopkins and ties and neck scarves pulled just a little too meanly and tightly for Celerier.

But Celerier just alternates between ignoring her team or shouting at them, reducing some to tears in front of others.

“I am the project manager and I have not finished speaking”, must surely become her catchphrase.

Making Shazia Wahab the scapegoat for the laundry exercise was a masterclass in hypocrisy.

While Wahab showed enthusiasm and initiative, Celerier came up with the idea of charging five pounds to launder a pillow case and asking for tips from customers whose clothing had gone missing. 

Was this even more embarrassing than the kiss-o-gram policy adopted by the girls’ team in the last series?

Unlike her comments on “The Apprentice” Web site, Wahab was not a “stubborn cow who wants to have the last word” — she was too much in shock at Celerier’s tactics and criticisms to put up a fight in the boardroom.

Under Celerier’s leadership the girls, who won the first challenge, were reduced to arguing among themselves rather like washerwomen, as Adrian Chiles described it in the post-programme analysis.

The boys on the other hand were transformed under the leadership of Raef Bjayou, who really can’t be that posh AND be on television.

After the first week of the business TV reality show, the candidates are beginning to stand out more than the boys’ haircuts, and possibly even Alan Sugar’s increasingly garish ties.

And an early likely winner is Simon Smith who slipped seamlessly into his former role as an NCO in the Royal Artillery, following the orders of Bjayou and putting in the hard graft.

As he said himself: “I’m the sergeant major and Bjayou is the officer. It’s like the old days.”