Insights from the UK and beyond
from Fan Fare:
So farewell, Big Brother. You have been on British screens every year for the last decade, but 2010 will be your last, unless someone else can be persuaded to pay production company Endemol for a show that has seen its ratings slump.
Channel 4 announced it is ditching the reality TV series, which in its prime enjoyed audiences as big as 10 million Britons but now is viewed by less than two million. Some pundits say it is tired and dull. Others say it never recovered from the 2007 race row when Jade Goody was accused of bullying Indian housemate Shilpa Shetty, prompting tens of thousands of complaints. Justice was seen to be done when Goody was evicted and Shetty went on to win.
Endemol, which makes Big Brother, has not given up just yet, and may seek another broadcaster to buy its ground-breaking show.
Whether the ratings slump is part of a broader disenchantment with reality TV remains to be seen. Certainly talent shows, from Strictly Come Dancing to Britain's Got Talent, continue to thrive in. But as for Big Brother, will you miss it? Has itΒ passed its sell-by date? Is Channel 4 right to ditch it?
No longer do little boys and girls dream of being doctors, nurses, firefighters and solicitors — commendable jobs that command a steady income and offer a career for life. These days, it seems, being famous is far more desirable.
The most desired careers among young people include being a musician, famous singer or band member, working in the media, and being a “celebrity or socialite”, according to research by Alliance & Leicester. Its poll of 1,077 people aged 16 to 21 showed that 25 percent want to be a famous musician, 24 percent desire a job in the media and 14 percent want to be famous for, well, being famous. Being a fashion designer (13 percent) or a teacher/ lecturer (13 percent) completes the top five most popular careers.