Insights from the UK and beyond
If the Hollands Wood campsite in the New Forest, near England's south coast is anything to go by, the recession really is altering the holidaymaking habits of the British public.
On the often rain-sodden site three Porches, a couple of Jaguars and numerous BMWs and Mercedes were spotted among the more typical, Skodas and Ford Mondeos usually associated with roughing it under canvas.
Unlike for the same period last year, the campsite was solidly booked out, despite no sign of the barbecue summer the weathermen promised.
One camper, Sarah, a senior publishing executive gave some clues to explaining the popularity of the cost-effective approach to getting away from it all.