UK News
Insights from the UK and beyond
from Mark Jones:
Is social media killing the election poster?
Billboard political advertising is a mainstay of election campaigns the world over. A generation ago, the 'Labour isn't working' poster was credited by Conservative party Treasurer Lord Thorneycroft with winning the 1979 election for Margaret Thatcher. But might the advent of social media mean that its days are now numbered?
Alastair Campbell, Labour's director of election communications at the last election, thinks political advertising is losing its effectiveness:
"...public resistance to heavy messaging has grown, and for politics in particular there is no guarantee that the rewards of a well-funded, well-crafted and well-executed ad concept will outweigh the risks. The internet and, in particular, social networking have changed the terms of the relationship between the parties, the media and the public, taking at least some of the power to influence away from parties and media, to the benefit of the public."
Rising doubts over the power of political advertising have been underscored by the emergence in recent weeks of sites and social network groups aiming to channel the wit of party supporters to disrupt the expensively created messaging of centralised political campaigns.
TV interview shows Brown is brushing up
It should have been toe-curlingly embarrassing but Gordon Brown seemed to come out of it pretty well, raising the stakes for the planned debates between party leaders ahead of the election.
The prime minister’s appearance on Piers Morgan’s celebrity interview programme on Sunday night must have been designed to show a more human side to Brown — who often comes across as awkward and intellectual.
Will social media influence your voting intentions?
So if the inclement weather has darkened your mood, cheer up — you’ve got a few months yet of political jaw-jaw and shadow electioneering as Britain’s political parties try to ingratiate themselves into your heart in a bid to snaffle your vote on election day.
from Mark Jones:
A Google election?
The return to work on Monday prompted the launch of the main UK political parties' pre-election campaigns and the indications are that social media is likely to play a big role in the run-up to the general election.
David Cameron kicked off the Conservatives' Draft Health Manifesto with a very neat 'ask Cameron' feature making use of Google Moderator -- something I'd not heard of before but previously used by Conservative MP Giles Chichester in the runup to the Copenhagen climate summit.
Keith Weir on PMQs wins and losses
Gordon Brown fended off some familiar darts from Conservative leader David Cameron about the recession during prime minister’s questions on Wednesday, says Reuters UK chief correspondent Keith Weir.
Brown also spoke about Afghanistan after the prime minister confirmed on Monday that Britain would send an extra 500 soldiers to Afghanistan, bringing the UK troop level to about 10,000. The U.S. said on Tuesday it will increase its troop levels by 30,000 to about 100,000.
Clouds of change: Buzzwords from conference season
Opposition leader David Cameron has delivered his speech to the Conservative party conference in Manchester.******Cameron told delegates there would be “painful” cuts in public spending, promised to send more troops to Afghanistan and stressed the importance of confronting “Labour’s debt crisis.” He also pledged to modernise the pension system, “break the cycle of welfare dependency” and cut back on bureaucracy to make life easier for entrepreneurs.******Cameron’s speech brings conference season to an end. Leaders of the three main parties — Cameron, Prime Minister Gordon Brown and Nick Clegg for the Liberal Democrats — have all laid out their plans for Britain ahead of a general election due by June 2010.******The ‘word clouds’ below have been generated using the complete texts from each of the leaders’ keynote conference speeches, in the order they were given. At first glance there are some striking similarities and fascinating overlaps — but we will leave it to you to draw your own conclusions.******How did you think each of the leaders performed? Who did you find the most convincing? Is David Cameron ready to lead the country?******Keywords from Nick Clegg’s speech:******
******Â ******Â ******Â ******Â ******Â ******Â ******Â ******Keywords from Gordon Brown’s speech:******
******Â ******Â ******Â ******Â ******Â ******Â ******Â ******Â ******Keywords from David Cameron’s speech:******
Does class matter in politics?
Three big speeches have been delivered at the Conservative Party conference so far — by party leader David Cameron, the mayor of London and national bumbler, Boris Johnson, and the party’s spokesman on the economy, George Osborne.
What do all three men have in common apart from their membership of the Conservative Party? They were all educated at elite public schools (Johnson and Cameron at Eton and Osborne at St Paul’s) and all went to Oxford, where they were members of the same dining and social set, the secretive and selective Bullingdon Club.
Live blog: Conservative Party conference
The Conservatives will get a chance to show they are ready for office at their annual conference in Manchester. After 12 years in opposition, the party could be on the verge of returning to power in an election due by next June.
Conservative leader David Cameron has said they will set out plans this week for reducing the country’s gaping budget deficit and unveil a “massive” programme to cut unemployment.
Will the Sun win the election for the Conservatives?
The Sun trumpeted “It’s the Sun Wot Won It” after the Conservatives won the 1992 general election following the newspaper’s polling day headline “If Kinnock wins today, will the last person to leave Britain please turn out the lights”.
Five years later, Britain’s top-selling daily newspaper switched sides and backed Tony Blair and Labour at the next general election, remaining loyal to the centre-left party at the 2001 and 2005 elections.
UK unions fear future with the “enemy”
After more than a decade of railing against a Labour government that they feel has betrayed their shared socialist roots, British trade unions are now starting to fear what a future with a Conservative government will be like.
“They’re going to come after us like rabid dogs,” said Brian Caton, general secretary of the Prison Officers’ Association said — dubbing the Conservatives “the enemy”.





















