The Friday night take-away, Saturday shopping spree and summer get-away are in line for the chop, as consumers become increasingly nervous over looming recession. Almost nine out of 10 Britons say they will cut spending on non-essential items to cushion themselves against impending economic downturn, according to a poll of 1,000 people for Web site Fool.co.uk.

A British institution — the good old take-away — is set to receive the biggest blow, with over two-thirds of the nation planning to cut back on curries, fish suppers and late-night kebabs, the survey says. Other planned cutbacks include retail therapy (67 percent) and fewer holidays (49 percent), while 12 percent plan to stop smoking, 4 percent to put pension contributions on hold and 3 percent say they will even cut their kids’ pocket-money.

This is just the latest in a string of evidence pointing to dwindling consumer confidence and increased uneasiness over the state of the global economy. It is, of course, important not to talk ourselves into recession: unnecessary doom and gloom will only serve to exacerbate the situation, something that those with a vested interest in the property market remaining buoyant have long maintained.

But Britons are surely feeling the pinch. The latest figures from Philip Hammond, shadow Treasury chief secretary, reveal that the disposable income of the average working family has dropped to 25,900 pounds today from 26,200 pounds in 2006, and personal debt in the UK is growing at an unprecedented rate — one million pounds every five minutes.

With the cost of living rising while disposable income falls, consumers must feel like they are being squeezed from all sides: failure to make hay while the sun was shining could soon come back to haunt them. It is reassuring, then, that reality is finally hitting home. During a recession, cash is king. And those with the leanest budgets will be best placed to survive.

Money matters are climbing the list of the talks parents feel they must have with their children: the subjects of debt and saving for the future are now deemed to be more important than educating our offspring on sexually transmitted diseases (STDs), racism or religion, research by Engage Mutual Assurance shows.

Debt is the most common financial topic of parental education (64 percent) followed by saving for the future (62 percent). That ranks them fifth and sixth in the top 10 topics for parental “chats”, ahead of racism (58 percent), illness and death (53 percent) and STDs (52 percent). The only “facts of life” considered more important than these money matters in children’s at-home education are drugs and alcohol (78 percent), personal hygiene (74 percent), talking to strangers (73 percent) and the “birds and the bees” (71 percent).

The findings, from a poll of 2,000 people, are encouraging as financial education — for adults as well as children — climbs the political agenda. But they are a worrying reflection of the current environment. Britons’ debt mountain has tripled in the past decade and families are under increasing strain to make ends meet. A string of hikes in the cost of living — petrol, heating, food and transport — has compounded the problem.

Three-quarters of the population voice worry about the impact of the credit crunch on their purse-strings, according to research from BrightHouse Stores. Almost 60 percent are reining in spending on non-essentials, 43 percent are worried they won’t be able to put anything away into savings, others are spending less money on food and socialising, and 9 percent have even cancelled a holiday.

 Against that backdrop — and as recession looms – any advice on managing money should stand the generation of future adults in good stead. Perhaps, then, they will eschew that appetite for cheap credit exhibited by their parents before them.

The dust has settled on Alistair Darling’s first Budget and consumers have been given little reason for celebration. The Chancellor, though announcing various measures designed to increase housing affordability, has done nothing to help the masses.

There were no moves to give a helping hand to hard-pressed householders, already struggling amid rocketing mortgage, food, fuel and tax costs, to ride out an impending recession. Darling did pledge to introduce a savings scheme targeted at low and moderate earners, often least able to save: the “saving gateway” will attract government matching for savings over the duration of people’s participation in the scheme. This has the potential to introduce up to eight million people into mainstream savings in the UK who otherwise might not make thrift a priority.

But the level of take-up of such a scheme, amid record personal debt levels and huge pressure on people’s purse-strings, is debatable. Other such government schemes to encourage the nation to save have hardly been a runaway success: think stakeholder pensions and child-trust funds (CTF). One fifth of parents currently let their CTF expire — the government can’t even give money away.

Individual savings accounts (ISAs), on the other hand, have flourished. They are one of the government’s true success stories. More than one in three adults hold an ISA and almost 215 billion pounds has been invested — making them far more popular than other savings initiatives.

Yet, the limits that savers can squirrel away into these tax-efficient vehicles have sorely failed to keep pace with inflation. The allowance will increase to 7,200 pounds from 7,000 pounds (3,600 pounds of which can be held in cash, up from 3,000 pounds) in the coming tax year — but that means the total threshold has risen by less than 3 percent since the accounts were introduced almost a decade ago. “Failing to increase ISA allowances further is a poke in the eye of savers who need encouragement to put away money,” says David Kuo, head of personal finance at Fool.co.uk.

Other changes to the ISA regime mean people will be able to switch cash holdings into stocks and shares — but the reverse will not be possible. And, once the switch has been made, there’s no turning back. The new rules raise the spectre of “another ghastly financial scandal”, according to Cliff Husband, research director at AWD Chase de Vere. “People could switch their ISA cash savings into investments unaware that they can’t switch back. This looks like another poorly delivered initiative from the government; it would be far fairer to all taxpayers if the switch between cash and investment within an ISA could be easily reversed.”

On pensions, too, there is little to encourage saving. While scrapping the 10 pence income tax rate and reducing the basic rate by 2 pence has done next to nothing to increase people’s take home pay, it has reduced the amount of tax relief they’ll get on their pension savings. The Chancellor has maintain higher level tax relief on gifts to charities, so why not for pensions?

“Frankly, while politicians have gold-plated final salary pensions, they can tinker with regulations which will have no real benefit for real workers,” says AWD’s marketing director Martyn Laverick. “If MPs did not have such generous pensions and they faced the same issues the majority of people in this country face about their pensions we would see more decisive action.”

So, it seems, consumers must face the headwinds and try to ride out the storm alone. From today, they should be tightening their belts.