On the first day of one of my journalism classes, the teacher produced a large metal ring with a short rope fastened to it. The ring was made to be installed in a bull's nose, he explained; and the rope – called a lead – let you guide him wherever you wanted. The point was clear, if somewhat condescending: Writing a good lead lets the journalist guide the reader around like cattle.
To London’s Dorchester hotel and Stuff magazine’s 2008 Gadget Awards.
I’m not a gadget fan myself and my colleague Peter Griffiths has written up the awards. I’m also not a big fan of awards ceremonies but this one, helped by comedian Rich Hall (who set the tone by describing the winner of the best game award — Grand Theft Auto IV — as a game “where you shoot a hooker, take her money and it pays off'”) didn’t take itself too seriously.